Simmi Ramnarian crowned the 2018 Allsome Biryani Champion

AUGUST 8, 2018

After years of perfecting her biryani recipe and hours sweating it out in a hot kitchen, Phoenix’s Simmi Ramnarian has cooked her way to the top, winning the coveted title of ‘Allsome Biryani Champion’. This culinary contest was run on East Coast Radio (ECR) from 30 July, with the winner announced after an on-air tasting on Friday, 3 August.

“I am just so excited, I can’t believe it!” said the ecstatic Simmi, after being awarded the championship title. “I didn’t know what to expect on the day but I’d prepared my biryani as I always do, from the heart and made with love!”

No stranger to competitive cooking, Simmi has just come off The Great South African Bake Off where she placed in the top 3 for her culinary ability: “I saw the Allsome Biryani Champion on Facebook but didn’t want to enter another contest so soon. Then I got tagged by lots of people so I entered and was chosen!”

The Phoenix resident is renowned for her delicious chicken biryani – always accompanied by Allsome Rice – which she prepares using her homemade ginger and garlic paste, and crushed spices.

“I usually prepare all my ingredients once a month, because it takes so much time, and it just so happened that this was the week I was doing my preparations. It just all fell into place! I’m really passionate about cooking and believe it’s important to prepare something that you’d want to eat yourself.”

Amateur chefs were called on to nominate either themselves, or someone they know, to win the illustrious Allsome Biryani Champion title by entering online with a motivation as to why they should be considered for the contest. From Monday, 30 July to Thursday, 2 August, one finalist was announced daily, on ECR. The four finalists were tasked with preparing a biryani sample, accompanied by the great-tasting Allsome Rice, and they were invited to East Coast Radio House where The East Coast Drive team with Bongani and Mags got to taste a sample of their biryani live on air.

Each biryani dish was accompanied by the great-tasting Allsome Rice. The finalists were interviewed about their dishes on air, before a live tasting was done by The East Coast Drive team with Bongani and Mags.

After much deliberation, Simmi was announced as the winner and awarded R7000 cash, an Allsome Rice certificate, as well as a hamper with prizes sponsored by Willowton Group and Le Creuset respectively. The three runners-up, Louise Williams, Sharen Perumal and Nomusa Duma didn’t go home empty-handed however. They each received R1 000 in cash as well as their own hampers with respective Willowton Group and Le Creuset prizes.

Allsome Rice, a premium, long-grain rice, is one of the many Fast-Moving Consumer Goods produced by Pietermaritzburg-based Willowton Group. The incredibly versatile nature of the rice makes it the perfect accompaniment to many dishes.

David Sweidan, Willowton Group Marketing Executive congratulated Simmi on the tasty win: “This was a very tight contest with the competitors producing a really high standard of biryani. We would like to extend our thanks to East Coast Radio for being involved with such an entertaining competition which showcased the culinary talents of this delicious product, as well as the superior quality of Allsome Rice.”

Allsome Biryani Champion Results

1st place: Simmi Ramnarian

2nd place: Louise Williams

3rd place: Sharen Perumal

4th place:  Nomusa Duma

Contact Franchisee Alison Kirk
eThekweni contact number 031 764 7425
eThekweni email address