Stellenbosch Wine Routes - the dawn of a new era

JULY 16, 2018

The Stellenbosch Wine Routes board has elected Mike Ratcliffe as its new chairman and under his leadership, the board looks forward to leading the way for increased collaboration, growth opportunities and impactful social development. A total of four additional board members were appointed to the leadership of the association at the 2018 AGM.

Kobus Basson resigns as chairman of the organisation he joined in 2002 and led since June 2016. His solid leadership and commitment to sustainability and building long term profitable growth are hallmarks of his tenure.

As chairman, Kobus was the driving force behind the step-change and rebalancing the organisation. He has made a significant contribution in leading the process.

“The Stellenbosch Wine Routes has a rich history and great track record since 1971," he says. "When I took over as chairman a few years ago we started the process to transform the organisation into a rejuvenated and stronger structure able to deal with the challenging but also very exciting future on behalf of the Stellenbosch grape and wine producers.”

“Our aim was to create a model able to mobilise all possible resources and get all producers to function under one umbrella, with one goal – marketing brand Stellenbosch as South Africa's premier wine region.

“After a two-year process of workshops and meetings, we believe we are now at the point to start from 1 July with a new structure and new focus. We have changed the composition of our board of directors and will appoint new directors to represent the younger generation and a new mentor class. We believe it is critical to involve more of our younger members and use the new energy. I am therefore very happy to step down as chairman and hand over to Mike Ratcliffe. I look forward to the future developments,” says Kobus.

He adds: “Mike is a highly successful businessman with a formidable track record gained in a competitive industry. I have no doubt Stellenbosch Wine Routes and the greater wine region will greatly benefit from his knowledge, experiences and commitment to growth and sustainability.”

Contact Franchisee Anne Udemans
Winelands West contact number 078 612 4612
Winelands West email address